ABOUT THE FESTIVAL
Many cultures. One joyful gathering.
JAM celebrates the diversity of Canadian communities through music, movement, storytelling and shared public experience.
WHY JAM EXISTS
MUSIC BRINGS US CLOSER.
JAM Roots & Rhythms Festival is an exciting, free multicultural artistic gathering with exceptional emerging and established artists.
We create the kind of public experience where people connect through cultures, discover new sounds, support local communities and celebrate the extraordinary possibilities that arise when we gather to listen and share.
OUR VISION
A CULTURAL DESTINATION BUILT ON BELONGING.
To build a vibrant, welcoming annual festival where people of all ages and backgrounds experience outstanding music, discover artists and traditions both familiar and new, and celebrate the richness of the cultures around us.
OUR MISSION
THE UNIVERSAL LANGUAGE OF MUSIC.
We create accessible opportunities for artists to share their work and for audiences to experience music across cultures, generations and genres—enriched by dance, poetry, storytelling and other artistic expressions.
Our foundation
What moves us forward
Music first
Exceptional performances are the heartbeat of every JAM experience.
Culture
We celebrate the traditions that shape us and the new voices emerging around us.
Community
Artists, neighbours, families and local businesses all belong in the experience.
Connection
The arts create room to listen, share, discover and see one another differently.